Beth Whitworth: Leading with Confidence in Accounting

Running an accounting firm does not have to feel overwhelming or isolating.

In this episode of the Canopy Practice Success Podcast, we sit down with Beth Whitworth, CPA, owner of Accounting with Confidence and host of the Accounting with Confidence podcast, for a refreshingly honest conversation about what it really takes to build a sustainable, fulfilling accounting practice.

With more than 20 years in public accounting, Beth shares the real lessons she’s learned along the way. From navigating burnout and redefining success to building confidence as a firm owner and leader, this episode goes far beyond technical skills. It is about mindset, clarity, and creating a practice that works for you and your clients.

You’ll hear Beth’s perspective on what small firm owners struggle with most, how to balance client impact with profitability, and why confidence is one of the most overlooked tools in running a successful firm. Whether you are early in your firm journey or looking to make your practice more sustainable, this conversation is packed with relatable insights and practical takeaways.

If you have ever felt stuck, stretched thin, or unsure if you are building the right kind of firm, this episode will remind you that there is a better way forward.

Connect with our guest here! https://www.linkedin.com/in/asg-stl/

Beths Podcast: Accounting with Confidence: https://podcasts.apple.com/us/podcast/accounting-with-confidence-podcast 

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Transcript

KC Brothers (00:05)
Hi, welcome back to another episode of the Canopy Practice Success podcast. Today I'm joined by Beth Whitworth, CPA years of experience in public accounting. She's the owner of Accounting with Confidence based in St. Louis and also hosts a podcast by the same name, Accounting with Confidence. And as a podcast host and someone who works with someone that is

a full-time job in and of itself. So what a balancing act. I want to hear more about that. Beth is also a passionate about helping business owners succeed with practical hands-on accounting support. And I'm excited to dive in.

Beth Whitworth (00:31)
it.

Awesome, I'm happy to be here.

KC Brothers (00:42)
Yay! Beth, ⁓ we've got lots of years of experience here. Your Accounting with Confidence is a new brand, a new adventure, a new, I don't know, talk to us about that, because you've done lots of things in the past, but you're now moving in a new, maybe you have a new era, I don't know, tell us.

Beth Whitworth (00:58)
Yes, I think that that's a good way of describing it. I have been in the accounting industry and public accounting for almost 30 years and have been operating, know, I'm the sole owner. We've been in this version of my business for 19 years and I was in a couple of firms before that. And once I started doing the podcast, it was like late 22 when I finally launched it.

I realized that that is something that I really liked to do. really liked to do. And so I got really involved with that and always had the name of accounting with confidence for the podcast. But as we moved into the last couple of years, I sort of ended up with, like I had two things going on. had the accounting firm over here and I had the podcast and the education and the coaching happening and.

I thought, you know what, we're merging the two. so accounting with confidence is what's going to essentially come out probably around the time you're listening to this is when we're launching. We're going to launch for the end of the year, coming out as accounting with confidence. And it will be a, a full service CPA firm with a team of people who are a hundred percent part time that we work with clients, small business clients.

We work with not-for-profits and we really, I have a team that is completely self-managed. They're a hundred percent remote, they're a hundred percent part-time and we don't do overtime. And I just, I've now stepped into the role of educator, coach, doing all the things that I love to do and getting a podcast out so I can kind of share my story and my lessons learned and all of those things. So it's been very fun.

KC Brothers (02:44)
⁓

you just said a lot of buzzwords, you said part-time too. you said, ⁓ no overtime. That's like unheard of. yeah, you are, you are on the cutting edge or you're doing all the things that I feel like are getting talked about so much that most people want to do. let's start with the overtime.

Beth Whitworth (02:52)
Right?

KC Brothers (03:04)
because it is such a black mark on the brand of accounting, which is so unfortunate. ⁓ But it's something that has been around for a while. It's an inherited thing that maybe some people even don't know how to shake. How did you conquer the beast?

Beth Whitworth (03:11)
Yes.

Well, I started by the fact that my very first public accounting job was mandatory overtime starting on January 15th. I had only started with that firm in maybe, I want to say October or November. So new. I was a new newbie to it. And they had mandatory overtime every Saturday. You had to come in for a half day in addition to your rest of your hours. And I didn't have anything to do. And then

Right? So, but it was mandatory because that was what you did in the industry. You put somebody on salary and then you made them come in in case someone needed you. Yeah, it was ridiculous. So I'm

KC Brothers (03:58)
But then

you're setting yourself up to be needed on that day, as opposed to just saying, no, these are the standards. is our SOP, our SLA, whatever. that's wild.

Beth Whitworth (04:05)
Great. Yeah.

Yeah. And

it was a, it was a FaceTime thing. Not like FaceTime, but like putting in the FaceTime was that's kind of what they expected is to have the staff there working, you know, 60 to 80 hours a week during tax season. And I said, just from that short window of time, if I, when I, when, when I have my own firm, we're not going to do this. We're not going to do this because it's just not.

It's not worth it. You're not giving 100 % to anybody when you're on our 60, 70, 80. I don't want to be the client who's got their tax return done when I'm that tired.

KC Brothers (04:41)
Yeah.

I

think of that all the time. I have a best friend whose husband took the KPMG route, the public accounting route. every end of March, beginning of April, there were two or three weeks where he would, he as part of his team would go be at a hotel so that they could be closer to their clients. Like, why do we need physical proximity? It's 2020 whatever. And putting in these hours and I'm like,

Beth Whitworth (04:52)
Yeah!

Okay.

Bye.

KC Brothers (05:16)
your brain can only do so much and is the output that you're producing on two hours of sleep really? Like this was even mind boggling for me in college of like pulling all-nighters. like, no, I would rather get six to seven hours and just wake up a little bit earlier, feel a little bit more refreshed and do another quick take on studying or whatever.

Beth Whitworth (05:39)
never quite got there when I was in college. I'm a big time procrastinator. I was, you know, there would definitely be, and I'm not a morning person. So, yeah, so that became a problem. now I look at it from the standpoint of how, what does the client want from us? They want us to be at our best when we're working on their project, their tax return, their financial stuff. And so we really, we essentially plan.

KC Brothers (05:45)
I still procrastinated. but see, I am a morning person,

Yes.

Beth Whitworth (06:07)
and plan our capacity early in the year, we are 100 % subscription model. So we are able to know who's coming.

KC Brothers (06:16)
When?

When did you move over to being 100 % subscription?

Beth Whitworth (06:19)
So the last piece of getting to 100 % we did last fall, so this past tax season was moving our legacy individual tax clients onto a subscription. But all of our business, all of our bookkeeping, that was the last piece.

KC Brothers (06:31)
That was your last piece.

And

being a subset of customers. So did you do cohort rollouts with subscriptions?

Beth Whitworth (06:40)
So new clients were getting put on subscriptions immediately. then, yeah, and then the businesses I had gone to a monthly model and then I went to a subscription model and then, and now that they're all encompassed essentially if they have a tax return or bookkeeping, we don't do one off. So if you only want your tax return done, you're not coming to us. And that was the big part of the 1040 legacy clients for us was that

KC Brothers (06:44)
Okay, perfect, yep.

Sorry.

Hmm.

Beth Whitworth (07:09)
They were only showing up once a year and I was so frustrated with, I didn't know what was happening with them all year long. I didn't know that they suddenly inherited money or their kid went to college or they, know, any of these big things. And I said, okay, we're going to put a subscription model in place for everybody. So we touch them at least twice a year other than tax time and they can reach out to us anytime, anytime. So, and that's.

KC Brothers (07:21)
Right. Now.

Beth Whitworth (07:35)
That worked, but that was motivated by planning capacity so that my part-time people stay part-time all year long.

Yeah.

KC Brothers (07:42)
Okay, again, you've done

things that I have talked to so many people about conceptually, but to hear you say that you finished your full rollout, everybody, every single one of your clients is on subscription, but then you also mentioned another buzzword, at least that I feel like is a buzzword, capacity. And this is totally breaking the traditional model of accounting.

Beth Whitworth (07:52)
Yep.

Yes,

KC Brothers (08:03)
And I think it breaks

Beth Whitworth (08:03)
yes.

KC Brothers (08:03)
people's brains too of like, how do I do this? I think you already highlighted one big aspect. Do not take any net new clients unless they are on this, which means you need to do the legwork to establish what are my subscriptions. Therefore, how does that change my services? How does that change to your point? Legacy offerings. Yeah, that's a lot of heavy lifting, but like it's, ⁓ I heard this phrase a while ago that I just loved. It's a.

Beth Whitworth (08:22)
Yes. Yes. Yes.

KC Brothers (08:29)
You need to not only work in the business, you need to work on the business. And that is work that is on the business.

Beth Whitworth (08:37)
Absolutely. And I would say I don't do a lot of hands-on work anymore. Like I said, I do the coaching. I'll help people with software conversions and kind of choosing software and some of those types of things that are just more, they're more fun than doing a tax return. They're more fun than doing the bookkeeping. So I am not, I spend a lot of time on my business now, which is...

how the podcast has rolled into my firm and part of my marketing strategy. And it's been fun, but it wasn't always that way. When I was in the business, there were times when it was very difficult to see the future. You're thinking, oh gosh, this is... Exactly. And then another tax season rolls around. But it's been...

KC Brothers (09:07)
Yeah.

Yes, because it's hard to look past the next 12 hours.

Beth Whitworth (09:26)
this way for a while now. So I would say at least the last five years. And I knew I had the kind of had the formula figured out in 22. I was diagnosed with breast cancer and had went through treatment. was, I found out April 8th is when I found out. And so I got through that tax season and then I had treatment and was out for

I know, probably nine weeks where I didn't do anything for the company at all except our payroll every two weeks. And most of my clients didn't know I was gone. And that's when I realized I'm like, okay, my team has self-managed, they're managing the clients, they're taking responsibility, they're getting all of these things done. It's time to start sharing that with, hey, this can happen. And if you set yourself up right,

you and make take the steps you can actually survive a crisis, survive a health issue, survive, know, and not be so buried in the details of your business that you're, can't survive without you. So, and that was good hiring. I would say I did, have a fabulous team right now, but, and if I wouldn't have had it that way, it would have been a different story.

KC Brothers (10:33)
Yeah. ⁓

Yeah. Yeah. you said a couple of things, more things, ⁓ we're loaded with golden nuggets. ⁓ you, mentioned self-manage again, which I didn't, I, you'd mentioned before, but I wanted to come back to, which I think is just so closely intertwined with what you said of good hiring. I, we talk a lot on the podcast of just like, these aren't necessarily

Beth Whitworth (10:47)
you

KC Brothers (11:05)
unique problems to accountants who run a firm. They are entrepreneurial problems. You're not alone. Other people in other industries feel this too. But that, and it's, I say that to highlight that it is natural as someone who is building something, this baby, this big project that encompasses so much of your dreams. It is hard.

to remove yourself and delegate and to see, as something separate from yourself, a different entity. And, but crucial, you already just highlighted if I don't know anything more fragile than health. and yes, we really do. We really, really do. whether that's, mental health or physical health.

Beth Whitworth (11:33)
Yes.

Right. Yes. And we all take it for granted.

KC Brothers (11:49)
Talk to us a little bit more about how you set yourself and your team up for success so that when that did happen a full week before the biggest deadline, it didn't throw a huge wrench into your business.

Beth Whitworth (11:59)
Yeah.

So for me, it started with finally making a conscious decision to hire a manager in my business. So someone that would be between me and the rest of the team. And I went, I took a course on how to scale your business. And it was very, very dedicated to teaching you how to hire correctly. So I used that formula and I got it.

extremely lucky. It was in 21. And so in November of 21, I had a manager that started for me. She was my accounting services manager. She was her, she was assigned to take 30 hours of work off of me and she was taking a part-time position. So 30 hours is what we were, that's the max I hire for. And she hit the ground running and was a rock star and she was managed.

You know, my 90 day expectations, she far exceeded it. And so she came in and she was a process and a systems person. So she complimented all of those things that I'm not. You know, I have visionary entrepreneurial brain where she really offsets that very well. And I say all the time when I tell people this, had I not made that hire, I probably would not have been in business today. Because

KC Brothers (13:03)
You need that. We talk about that all the time. Yeah. Yeah.

Yeah.

Beth Whitworth (13:22)
I had to step away from my business and I was still so much involved in the day-to-day, the management of it, that to take those nine weeks and take care of my health, one of the two things would have not gone well. Either I wouldn't have recovered as quickly or the business wouldn't have survived.

KC Brothers (13:40)
I

want to double down on that really quick of like just the concept of not hiring just for the hard skills, but also hiring for that compliment of how, how, what does this person bring to the table that I am lacking? Yeah. So crucial.

Beth Whitworth (13:51)
Yes.

Yes. And

I'm a proponent of sending those personality assessments, a variety of them, because I know I'm a visionary. And so I know that to be a visionary in accounting is not always what is the norm. And it's a lot of process people. And I am not. I am not a detailed process person. I'm educated in it.

KC Brothers (14:03)
Yeah.

Beth Whitworth (14:22)
had a successful business and can do all of the things, but it doesn't light me up.

KC Brothers (14:27)
Hence why you've started accounting with confidence and coaching. ⁓ So talk to us a little bit about that and what you're doing with accountants and maybe like, let's actually take the angle of like, what first big gap did you see in the industry that you're like, this, I can help solve this. I can help do more than just what's in my firm. I can help other firms.

Beth Whitworth (14:30)
Yes.

KC Brothers (14:52)
solve this gap. Was there one thing or were there?

Beth Whitworth (14:54)
There were several things, lessons that I've had learned big time, know, relating to the overtime and that time isn't the currency. You know, mean, we don't, we are not selling time and we don't even track time anymore. It's been more than a year. don't, yeah, we don't track time. It was probably hardest for me to stop because I'd been doing it for so long. But we can now say, tell our clients we don't bill for time.

KC Brothers (15:02)
That's not... You're not telling time!

I was just gonna ask.

Beth Whitworth (15:20)
we can't bill for time because we don't even track it. You know, so that's great, but that was a, an eye opener. But I think the biggest thing for me was figuring out as a, I have my own business. I'm the sole owner had been in partnerships before and been a partner that didn't work out and said, okay, I'm never having another partner and feeling very much alone. And like, I should be able to know how to do all this.

that that but that's not what you're when you go to school and you get your accounting degree, you don't learn how to lead people. You don't learn how to, you know, manage a firm and all of the pieces marketing. mean, all of those things. So once I figured out that I didn't have to do it by myself and that there are people out there that actually educate accountants and bookkeepers on how to

build their business and leaned into that, I realized that everybody needs to know that they shouldn't and don't have to do it by themselves. That even if you don't want to have a partner, there's people and there's resources and there's professional development and personal development and all of those things that are accessible. And so once I figured that I'm like, okay, everybody needs to know. Everybody needs to know the things I learned, the things that I'm working really hard to

change in the industry so that maybe we can attract some people. Nobody wants to come into public accounting. okay.

KC Brothers (16:40)
I do, but you know why I do? Because

I see all of these gaps. And I wouldn't want to be a CPA. I don't want to go back to school, but could I start a firm? I don't know. After talking to so many people and seeing like the gaps that there are, you've identified in marketing, in just process and stuff, I'm like, I could do that.

Beth Whitworth (16:47)
Yes.

Right?

Mm-hmm. Yes!

Yeah.

KC Brothers (17:07)
I am getting a little

inflated too after all these conversations, but there is, there's still such a great opportunity there and because, and I see it as low-hanging fruit too. And I wanna say it that way because I want people who might still be stuck in the past way of doing things. again, I do think a lot of people have just inherited things. And as a result, ⁓ breaking free of these things is a little harder.

Beth Whitworth (17:18)
Thank

KC Brothers (17:32)
but that these things really are pretty easy to grab. It's 2025, we've got lots of tech, we've got not just even tech, we've got lots of great leadership business thinkers to help you even process business modeling and setups and things like that. again, to your point,

almost anybody who's gone to school for any trade isn't going to be trained on the things that also accountants weren't trained on. It's just that accounting is just such a business essential skill that I think sometimes people think, because I'm an accountant, I can make it work. I can do this because it's so, yeah. Yeah.

Beth Whitworth (18:12)
Yes. Yeah, I could did the hard stuff. I learned

how to, you know, to do the hard stuff. I can do the tax return. I can do that type of stuff. But when it comes to stuff, you're like, oh, that everybody can do that, right? Not no.

KC Brothers (18:24)
You know

what one of those things are that I'm like, this is the actual hard thing. People management. It's hard. then yeah, yeah, yeah. It's the getting your people on. I'd love to actually dive into that because you've mentioned that your people are self-managed, which is just so huge. I'm a big proponent of giving people autonomy, the ability to succeed. I, most adults,

Beth Whitworth (18:30)
Yes, business is fine. It's managing the people that is the struggle. ⁓

KC Brothers (18:51)
want to produce and want to produce well and want to be confident and be praised and different things. But again, as an entrepreneur, is almost second nature to still hold on to things that can inadvertently not allow your people to soar and to do those things that then would retain them and then would actually accelerate the growth of your business.

What are some of the things that you did early on to ensure that they would soar?

Beth Whitworth (19:21)
Yeah. So we have always worked on under a premise of I'm not the only one communicating with the client. And I had a lot of legacy clients that have come with me through various firms. And so when I started my own, I had clients who'd only ever talked to me. And it was a little bit of a struggle to get them to realize that there's someone else who is, they're able to do the job.

KC Brothers (19:28)
Mm.

Beth Whitworth (19:46)
they're confident that they can do it. And I'm always a good resource. And so I've always, always said they need to be able to communicate with the clients and not have this wall that's you do the work, but I talk to them because yeah, because that was one that was exactly where, when I started in this little regional firm, that's how it was. I never talked to the clients except when they were upset saying, I got the new person again. So

KC Brothers (19:58)
That is a good place to start, yeah.

You

know favors and you're like, oh, but yeah

Beth Whitworth (20:15)
Exactly.

Yeah. And so I also try to, we try to keep the clients with that person and try to keep our people a long time and have had really good success. have one woman who's been with me since I, what I consider went out on my own, which is when I left a firm in 2007. And she's been with me since then. She's had

She got married that year and she's had two kids and now she's got a teenager. She's been with me so long. But it's great because she's been able to see all the iterations of our business and how I am still, she's growing. I she has grown with me. She did not know anything. She had an accounting degree but was not a CPA. And it was her first accounting job really. And she just has grown with me and I love it. And now...

Currently, we're working on a bonus plan that is values based. So our firm values are rolled into this plan that everybody, if they achieve these things during a quarter, they can participate in the bonus plan. it's things like sitting in on a coaching call and documenting the follow ups. That's one level. The next level would be to

KC Brothers (21:10)
Hmm.

Beth Whitworth (21:31)
do the follow-ups yourself, the next level would be you did the coaching call. And so we're getting them to grow some skills so that, one, like you said, it gives them that sense of being a part of something and growing with the company and feeling rewarded. And so that's, that's our newest endeavor.

KC Brothers (21:49)
Yeah,

I love it. So everybody take this with a grain of salt. Cause my entire career has been in tech and I know no different. and I don't know why tech is different. if it's just cause it sprouted up in the modern world due to the internet and the nature of it being a newer thing. And therefore we didn't inherit, cultures.

within like I think law as well and even medicine, right? Similar cultures continue to get passed down in those industries. A lot of the things that you've talked about I've had since the inception of my career. I've had clear designations of what my job is and what you were just saying I think is just so brilliant because I love so much of

what comes with tech that I'm like, guys, steal this, steal this, do these things. Even saying like, here's what you need to know to work to the next level. Having processes, HR-ish documentation like that to make it clear as to what a person can work for, strive for. A big thing in tech is like, it's not uncommon to tie someone's bonus or earning potential to the performance of the company.

Beth Whitworth (22:42)
Yes.

KC Brothers (22:56)
and to your point of like even going to subscription and not even time tracking. Again, I love that so much and I wanna dig into that a little bit more, because you even said how difficult that was for you. I'm sure it was muscle memory of like, but what do I do? And I know people are concerned about, well, how do I make sure I'm pricing correctly? There are lots of tools and things I'm sure you used. Anyway, maybe I just stop there, because I could go on and on and on, but.

Beth Whitworth (23:10)
Yeah.

KC Brothers (23:22)
I feel like that moving away from time into subscription then opens up this floodgates of things like being able to offer bonuses based on the firm's performance and profitability and yeah, I'll turn it over to you.

Beth Whitworth (23:34)
Yeah, it's,

well, it was crazy because it, the most pushback I got on not keeping track of time was actually from my peers in the industry who were like, but how do you make sure they're staying within the budget? How do you make, and I'm like, the work's either getting done or it's not. And we have a system, you know, practice management system, you know, that actually gives due dates so we can track, you know, part of our performances.

KC Brothers (23:47)
Yeah.

Beth Whitworth (24:03)
You know, how many jobs you have overdue? How many jobs did you get done before the deadline of the job? You know, so there's way more metrics than just how many minutes did you spend on the job? Because I fought tooth and nail with somebody on the time isn't accurate anyway. No, but nobody is giving you 100 % accurate time. You might have that one person, but if they're giving you 100 % accurate time,

they're taking a whole lot of time just to do that. know, it is not, yeah. So, yeah, so I spent a time saying, you know, there's people who can't remember what they worked on at nine o'clock this morning. They made it up, you know, so it's not accurate. So let's stop. Let's stop wasting the time. And you know what it did was free up a whole bunch of time for the people who were tracking very accurately, not having to do that. And they get more work done.

KC Brothers (24:31)
Yes! ⁓

Now, I have a bunch of colleagues who worked in agencies, which does come with time tracking, and I've heard horror stories, and I personally have never experienced that. Do you feel like there's a level of stress that also is removed by not tracking time?

Beth Whitworth (25:11)
Yes, because I believe that if you're working on something and something came up and caused it to take longer, you get that pressure of, my gosh, they're not going to be able to bill for this or this is going to be, you know, they're going know that I took too long or and so they're either going to let it fly or they're going to change it. And there is this I firmly believe that we stand behind the

KC Brothers (25:22)
Mm-hmm.

Beth Whitworth (25:35)
whatever it takes to get the job done correctly. And, you know, there's a certain point where if you feel like you're struggling, you need to reach out and, know, so if you think something's taking too long because you don't know how to do something, we don't just leave them hanging, you know, but otherwise do what it takes to get the job done. And if that means you have to do a little extra this month because you're helping out that client who didn't have time to accept his own bank feed or whatever, because he's

going through a divorce or his mom is sick or whatever, we do that and we don't have to worry about the time. Just help them and they don't care how long it takes and we're gonna get paid the same anyway and we make it up other places and it's also a firm wide, you're gonna take hits over here sometimes and you're gonna make up for it over here and it can't be

For me, I'm not a client by client profitability person because I know that I price some people because they need the help and that's what they can afford. And I know that there's other people that we're probably gonna make money on this because it's a lot of work, but we can do it pretty quickly. So, yeah.

KC Brothers (26:46)
Yeah. Yeah.

I love it. I wish we could say those things a hundred times over. I think there's also, I usually like to cite studies for things like this. And so I don't have a study to cite here, but I do feel like there's a level of productivity gains that come when you're not stressed or when you can decrease stress, when you're not in fight or flight. know, you're,

Beth Whitworth (27:04)
Yes.

KC Brothers (27:09)
immune, is it your immune auto? I don't know anatomy. I'm not. Yeah. Yeah. And it inhibits your ability to produce good outputs. And again, to your point of like, I just love that you said, in fact, we can't, have you ever had clients say, are you tracking time? want to be priced by time.

Beth Whitworth (27:11)
your autoimmune system, yeah, that can be, yeah, makes you sick.

I have had people that request, well, I just want me bill by the hour when I give them a subscription. And I said, then we are not the firm for you. They're just used to. Yeah. Yeah. Or they think that it only. ⁓ I lost some when I went to the legacy stuff, you know, ⁓ I when I went to the subscription from the legacy, there were some that were just like, yeah, I just want it the same as it always has been. And I'm like, well, we can't do it the same as we always have been because we don't track.

KC Brothers (27:34)
And it's probably just something that they're used to. But have you lost the client over that?

you

Beth Whitworth (27:58)
anymore.

KC Brothers (27:59)
Yeah. And then

you, and that's scary. And you say, there's this firm down the street. We'll be happy to serve you and you just have to trust the process. Yeah.

Beth Whitworth (28:04)
Right? I have a list. Yes. And it was scary. I mean, when I hit

the email button to send that out last year, I was like, ⁓ what did I just do?

KC Brothers (28:16)
Yeah, but

Beth is here to tell you to take the leap. Jump, go for it.

Beth Whitworth (28:21)
Yes.

Just do it. That's what the podcast episode I recorded just this week. That's the name of it. Just do it. If you've been thinking about something, if you've been don't wait because you never know what the future is going to bring. just do it.

KC Brothers (28:29)
Just. ⁓

⁓ Seriously though, with that said, take a listen to Beth's podcast called Accounting with Confidence, because you should. You have every right to be confident. I say that phrase all the time, and so I love that I'm able to say it here in reference to your brand and your efforts. Beth, thank you.

Beth Whitworth (28:50)
Yeah, I love that.

Thank you so much. I love talking to you.

KC Brothers (28:55)
Yeah, likewise.